Job description
Heyyyyy! We're Cashrewards, a shopping gateway to cashback deals and more from Australia’s leading brands.
We exist to make every day more rewarding for our members, for our brand partners, for sick kids and for each other.
Australian-owned and operated, Cashrewards is the market leader in the exciting cashback category. We provide our 1.3 million members with awesome cashback deals, coupons and discounts on more than 2000 of the world’s biggest brands. Apple, Myer, Liquorland, Adidas, Bonds, Target, Booking.com, THE ICONIC and many many more call our platform home.
Our brand partners work with us because our unique proposition delivers best-in-market returns on their marketing investment, growing sales and increasing customer loyalty. To date we have delivered more than $3 billion of sales for our brand partners, translating into more than $130 million of real cash savings for members. Along the way we have donated more than $1 million to the Starlight Foundation, helping bring joy to more than 26,000 sick children and their families.
We're backed by 1835i, one of Australia's leading venture funds, and we sit in their portfolio alongside some of Australia's most promising fintech and e-commerce companies including Airwallex, Valiant Finance, Divipay and Slyp.
Role Overview
As the Growth Marketing Manager at Cashrewards you will be at the forefront of innovation and experimentation in our rapidly expanding business.
You will be responsible for planning, launching and scaling user acquisition and retention initiatives across key growth marketing channels, in particular across Social (Facebook, Instagram, TikTok, Influencers & Advertorials). Experience across other channels is a bonus.
As part of the Shopper Marketing team, you will also work closely with a diverse range of marketing specialists to deliver outstanding experiences for our members and our partners.
Your Focus
- Scale growth marketing strategies to accelerate new member acquisition, retention and referral.
- Manage multi-channel campaigns from end-to-end across Social, Influencers, Affiliates, Publishers and App Store.
- Track, manage and optimise performance and large-scale investment to achieve key objectives include new member acquisition, monthly active users (MAU) and cost-per-acquired customer (CAC).
- Develop prioritised channel roadmaps and conduct on-going experiments to deliver continuous improvement.
- Demonstrate the effectiveness and value of growth marketing campaigns through in-depth analysis, reporting and presentations.
- Brief in-house creative teams to design high-quality creative, content and landing pages to support growth marketing campaigns.
- Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events and custom solutions for our merchant partners.
- Provide strategic recommendations to complement and enhance brand marketing activity.
- Foster a diverse and inclusive team culture and champion the on-going development of team members.
About You
- Growth mindset with the ability to bring ideas to life and analyse the end results to drive future performance
- Proven success scaling user acquisition, retention or referral initiatives.
- Strong hands-on experience implementing and managing large scale campaigns.
- Confident managing multi-million dollar budgets.
- Subject matter expert in one or more of the following channels; Social (Facebook, TikTok, Snap), Influencers, Apple Search Ads and Affiliates.
- Proficient with marketing analytics tools (GA4, MMP) and data visualisation tools (Google Data Studio, PowerBI).
- Enjoy working with team mates to explore interesting challenges and develop creative solutions.
- Passion for data and uncovering actionable insights.
- Entrepreneurial spirit to help shape our growth initiatives.
- Strategic thinker with the ability to synthesise trends into opportunities.
- Comfortable making decisions and recommendations.
- Excellent communicator and presenter.
Come and join our team
We have the opportunity to have a hugely positive impact on Australians. We are well-funded in a high growth category with proven product-market fit. We have a unique, vibrant and diverse culture and we encourage collaboration, pioneering new ideas and pushing the boundaries. We pride ourselves on having fun along the way.
With our centrally located Sydney CBD (next to the QVB) and Chatswood office, we offer flexible working and empowerment (and we really mean it!) as well as other great benefits including: summer hours, double cashback, discounted gym and wellness offering with Class Pass, birthday leave, and 16 weeks parental leave, as well as countless social events. We’re experiencing amazing growth and we’re excited to welcome new members to our passionate, engaged and dedicated team. Join us for an amazing ride!
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