Job description

RESPONSIBILITIES:
Kforce has a client that is seeking a Manager of Web Analytics in Fort Lauderdale, FL.

Summary:
The Manager of Web Analytics will be the primary resource for providing insights into the performance of websites and apps and analyze user engagement and flow on websites. The Manager will also be responsible for developing and maintaining the web tagging and tracking to ensure the efficient and accurate capture of data. They will work closely with the Senior Director, Digital Marketing Analytics as well as various marketing channel leads, to drive strategy, drive the development, packaging, and analysis of KPI reporting and provide insights and recommendations for improvements based on findings from analysis.

Job Responsibilities:

• Implement and maintain web tagging on all web properties using Tealium Tag Management solution: Work directly with website product owners, channel leads, and IT to identify tagging needs and reporting requirements to improve the implementation and usage of various web analytics tools; Manage, maintain, and take ownership of page tagging and validate the quality of data that is captured
• Manage relationships with vendors and consultants related to analytics (Google Analytics, Tealium, Developers)
• Produce weekly and monthly analyses of site performance utilizing a combination of Google Analytics and other SQL based databases
• Create ecommerce and consumer business unit-specific dashboards to drive business decisions based on KPI's
• Monitor the performance of digital experiences and provide diagnostics about user journeys and engagement on websites and applications
• Collaborate on analyses and recommendations of various consumer strategic initiatives and projects
• Manage regular reporting (daily, weekly, monthly) for Marketing and Edit
• Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
• Handle ad-hoc queries and custom reports from all areas

REQUIREMENTS:

• At least 5 years of experience in web analytics (Google Analytics, Tealium or Google Tag Manager experience preferred)
• Must be able to demonstrate a deep understanding of Google Analytics, Tealium/Google Tag Manager
• Experience with campaign management and analysis (Display, CPC, Social Media, SEO and SEM) desired
• Experience in advanced analytics areas (SQL, data warehousing, big data, data visualization, etc.) desired
• Excellent project management skills to build and execute project plans with clearly defined deliverables, timelines, and ownerships
• Must be able to foster relationship with vendors, web developers and guide web tagging developers in proper strategy for maintaining and implementing web tags based on best practices
• Understanding of JavaScript & html is desirable
• Ideal candidate should be inquisitive and interested in new digital technology
• Automotive experience preferred but not required
• Tealium/GTM and Google Analytics experience
• Demonstrable ability of writing SQL queries to retrieve data
• Some hands-on JavaScript and HTML experience
• Tableau/QlikView experience a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

The pay range is the lowest to highest compensation we reasonably in good faith believe
we would pay at posting for this role. We may ultimately pay more or less than this range.
Employee pay is based on factors like relevant education, qualifications, certifications,
experience, skills, seniority, location, performance, union contract and business needs.
This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k),
and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off.
Hourly employees are not eligible for paid time off unless required by law.
Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable.
The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex, pregnancy, sexual
orientation, gender identity, national origin, age, protected veteran status, or disability status.

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