At Ready Education, we are deeply committed to improving student success and college graduation rates worldwide by crafting digital experiences that build community and increase student engagement. We are a SaaS company with 700+ campus partners and 7M+ students actively using our platform. We have a diverse and world class team poised for our next phase of rapid growth.

Job Purpose

The purpose of the Retention Marketing Manager role is to drive and lead on customer marketing activities in order to achieve business objectives.

As Retention Marketing Manager you will be responsible for planning and executing marketing campaigns to drive the growth within our customer base. This is an excellent opportunity to play a significant role in the development of marketing strategy for a fast-moving company in a global marketplace.

In this role, you will have the opportunity to

• Manage a small team to execute first-class communications across a number of product communities
• Create and deliver the annual marketing plan in support of the business objectives, targeting profitable segments of the customer base using all communication channels as appropriate
• Execute campaigns and communications within the company’s marketing budget.
• Exploit and contribute to the website and customer microsites. Ensure that key contacts are encouraged to visit the site regularly and are nurtured.
• Ensure all promotional material has a consistent look and feel, within the defined brand guidelines.
• Improve the post sale process and ensure all communications are effective and add value to the customer.
• Drive value within the existing subscriber base, exploring upsell initiatives that increase LTV
• Manage the production of promotional material including brochures, emails and exhibition display material.
• Work with activation managers and campus success consultants to identify and understand the main trigger points for churn and action activities to reduce it.
• Ensure the company makes effective use of customer events, seminars and webinars.
• Assist in market research, customer satisfaction surveys and competitor analysis.
• Maintain the marketing elements of the company’s CRM system.

This is a new role and will take the lead in developing successful long-term retention marketing strategies

Knowledge, Skills and Experience

• At least 3+ years retention management experience working with a recurring revenue product, with an emphasis on retention marketing, loyalty, engagement, email and/or CRM marketing.
• Experience working with subscription-based products or in a retention focussed role would be advantageous
• A hands-on approach, able to get new campaigns and testing programs off the ground, from ideas stage through to execution and reporting.
• Ability to multi-task and manage conflicting priorities in a fast-paced environment.
• Excellent understanding of marketing and project planning techniques
• Exceptional communication skills with a high standard of written English
• Professional, presentable, dependable and self-motivated
• Excellent interpersonal and team working skills
• Ability to work in a fast-paced, startup environment
• Relevant Educational background with appropriate marketing qualifications
• Highly computer literate, preferably with experience in technology
• A strong team player who brings a positive attitude to every interaction
• Proven ability to work on a global scale is preferred.

Our core values guide how we operate

• Put Student Success First - Ready Education exists to improve student success.
• Accomplish More as a Team - Our team here at Ready is made up of passionate, hardworking people who support, care for, and challenge each other to achieve wins together.
• Have a Learning Mentality - We are looking for intellectually curious people who never stop learning and growing and who embrace change, which is essential at a constantly evolving tech company.
• Move Fast and Innovate - To be successful at Ready, you will need to be self-motivated and have the confidence to act in an empowered manner.

This role is remote anywhere in North America, the ability to work in the eastern time zone is preferred.

Ready Education is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.