12-month Senior Campaigns opportunity within a Victorian State Government organisation in Melbourne

Your new company
This State Government department is responsible for supporting Victoria’s community health. As a department, they are dedicated to supporting their employees with growth, development and driving high performance. This department is experiencing a period of growth and development, they are seeking support across their team.

Your new role
As the senior campaign officer your responsibilities will include (but not limited to)

• Development, planning, implementation and assessment of a key brand campaign.
• Development of campaign strategy, including liaising with program areas for input and endorsement. Strategy should also consider all other department campaigns and how it can leverage a content marketing approach to align with other campaign activity.
• Consult with all stakeholders to get their input and advice into the brand messaging and creative approach.
• Leading procurement processes including sourcing, assessing agency proposals and appointing successful agency.
• Project managing implementation of campaign
• Providing regular updates and campaign reports

What you'll need to succeed
To succeed in this role you will need experience in planning and implementing government advertising campaigns, as well as expertise in providing strategic marketing and communications advice. Experience in developing content for a range of channels, including social media is also needed. A familiarity with procurement processes and the Advertising Approval Group processes would be looked up favourably.

What you'll get in return
An opportunity to support a large organisation to achieve their business objectives by empowering leadership teams and the broader workforce through engagement and effective content. You will also be surrounded by a dynamic and creative communications team that supports each other. As part of a large government organisation, you’ll get the chance to work on an exciting portfolio that will have long term benefits for Victorians.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.

If this job isn't quite right for you but you are looking for a new position in marketing, communications, engagement or digital, please contact Lucy Wang via lucy.wang@hays.com.au for a confidential discussion.
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