Your Opportunity:

Content is key to the way we do business at KPMG. It helps build trust, strengthen our brand and win more clients. We’re on a mission to elevate our content offering with digital-first experiences designed to engage, educate and inspire. We want to rise above the noise, delivering tangible value and bringing our brand purpose to life.

This is where the Digital Content Specialist comes in - ideating, writing and editing insights-led content for KPMG’s digital channels.

With a keen eye on SEO best practice and KPMG tone of voice guidelines, the Content Specialist develops long-form reports, web pages, thought-leadership articles, video scripts, eDMs and social posts - leveraging data insights to drive continuous improvement.

While writing is key, the Senior Digital Content Specialist also takes the lead on holistic content strategies to support campaigns and business-critical initiatives – ensuring we deliver the right content, on the right channels, to the right audience, at the right time. We have great plans for content at KPMG and the Senior Content Specialist plays a major part in helping us get there.

• Write engaging digital-first content, including thought leadership articles, long-form reports, infographics, video scripts, eDMs and social posts
• Edit content ensuring it aligns with KPMG tone of voice guidelines, brand attributes and SEO best practice
• Act as an ambassador for digestible, concise writing that meets the target audience’s needs and has a clear call to action.
• Work with stakeholders to identify interesting stories from across the firm, ensuring that ideas ladder up to business goals
• Input to brainstorming/ideation sessions with subject matter experts to ensure content is unique, compelling and aligns with insights-led strategy.
• Interview Partners to gain insights on service areas such as business, government, tax and then create engaging content succinctly communicating what KPMG can do.
• Writing, reviewing, repurposing, and providing constructive feedback on content and marketing communications for quality and brand promise, TOV alignment.
• Collaborating with the Brand/Campaigns Managers, Design Studio and Digital Marketing & Social Media teams for the co-ordination and design of programs and campaigns.

The KPMG Difference

At KPMG, we’re passionate about creating an inclusive workplace that promotes and values diversity. We believe that everyone’s unique experiences enable us to deliver meaningful benefits for our people, our clients and communities. We welcome and encourage applications from people of all backgrounds, ages, religions, including Aboriginal and Torres Strait Islander Peoples, LGBTIQ+ people, those with a disability, women and people with a cultural or linguistically diverse background.

We embrace flexibility as a key principle to allow our people to manage the changing demands of work, personal and family life.

KPMG has a decade-long, proud commitment to Indigenous Australia, as demonstrated by the achievement of an Elevate level Reconciliation Action Plan. KPMG is a foundation member and Principal Partner of Pride in Diversity started in Australia by ACON and the Diversity Council of Australia, and is recognised in the Australian Workplace Equality Index(AWEI) which evaluates LGBTIQ+ inclusiveness in the workplace. KPMG Australia has been consistently recognised as an Employer of Choice in the Australian Government’s Workplace Gender Equality Agency (WGEA) annual index.

Flexibility empowers wellbeing

Flexibility enables contribution to the community

Flexibility inspires technology & innovation

Flexibility supports family

Make KPMG the clear choice for your career and be Extraordinary!