Senior Legal Counsel of Marketing and Brand, Director

Full Time
Remote
Posted
Job description
Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!
The purpose of this Senior Legal Counsel –Director, Marketing and Brand, is to provide legal support and coordinate with other internal functions to ensure the marketing of the business aligns to and is in compliance with all applicable laws, rules and regulations; and to manage our intellectual property portfolio. You’ll collaborate with key business stakeholders from ideation to realization on consumer and dealer-facing promotional and creative marketing materials, customer engagement initiatives, and assist in developing Company strategy related to brand awareness, marketing, and customer engagement. We guide the company to protect and leverage the innovations that create the experiences and the brand to which they attach. This role is an integral part of that effort.

Outcomes and Activities:
  • This position will work from home. Occasional planned travel to an assigned Southfield, Michigan office location may be required
  • Counsel and advise on marketing and promotional initiatives (email, blog posts, consumer surveys, presentations) including review of advertising across all marketing channels to ensure materials are legally and company compliant.
  • Educate and train the organization on legal aspects of marketing, advertising, content & social media.
  • Manage the Company’s IP portfolios (including trademarks, patents, copyrights, and trade secrets).
  • Provide intellectual property counseling on risks associated with advertising campaigns, including drafting and negotiating copyright, trademark, right of publicity licenses or rights acquisition and other talent and production-related agreements.
  • Coordinating directly and efficiently with colleagues from the Company’s Product Management, Brand Management, and Marketing teams; and seek alignment across those cross functional teams.
  • Ensure compliance with trademark, copyright, consumer protection, and advertising laws.
  • Provide data and privacy-related advice in connection with consumer research, emails, websites, promotions, marketing campaigns and activations.
  • Structure, draft and negotiate a wide variety of agreements, especially those relating to marketing and advertising, sponsorship opportunities, social media and brand management
  • Provide strategic advice to clients on building and managing a brand program.
  • Enabling the business to timely achieve its targets, while respecting the Company's principles and applicable laws, and assisting in embedding these principles into the Company's processes and decisions.
  • Perform marketing and advertising legal research and risk assessments.
Knowledge and Skills:
  • You need to be organized and capable of meeting all deadlines
  • You need to remain positive, professional, determined, calm and focused when faced with challenging situations
  • You need to be a quick thinker, with an ability to understand and interpret information promptly and effectively
  • You need to be self-driven, motivated to help, and able to perform with minimal supervision in a team environment
  • You need to be receptive to ongoing feedback aimed at improving your performance
  • Strong analytical capabilities and ability to exercise sound judgment in the absence of perfect information
  • Ability to take initiative to identify and solve problems in a business-friendly and solutions-oriented manner
  • Ability to think strategically, commercially and practically
  • A broad legal knowledge that enables you to spot and resolve a variety of legal issues in upcoming product offerings (e.g., regulatory, contract, IP, privacy, consumer protection, risk); and an ability to distill complexity and to identify and clearly communicate practical, risk-based solutions;
Requirements:
  • Licensed as an Attorney to practice law, with a minimum of 7 years as a practicing Lawyer providing counsel to businesses on advertising and promotional laws and regulations
  • Experience reviewing and advising on advertising, marketing, promotions, copyright, right of publicity, trademark, production and related agreements
  • Knowledge of privacy, data protection and consumer protection requirements
  • Exhibits solid judgment, integrity, communications, and interpersonal skills
  • Proactive, collaborative, diligent, flexible, and strives for operational excellence
  • Experience working in a fast-paced environment in web, app, social networking, internet, or technology companies
  • Experience working cross-functionally with multiple stakeholder groups
  • You need to possess and express a positive and enthusiastic attitude
  • You need to be able to work independently and in a team environment
Targeted Compensation: $187,000 - $218,000 base salary + an annual bonus plan
This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.
INDCSMP
#LI-Remote
#zip
Our Company Values:
To be successful in this role, Team Members need to be:
  • Positive by maintaining resiliency and focusing on solutions
  • Respectful by collaborating and actively listening
  • Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
  • Direct by effectively communicating and conveying courage
  • Earnest by taking accountability, applying feedback and effectively planning and priority setting
Expectations:
  • Remain compliant with our policies processes and legal guidelines
  • All other duties as assigned
  • Attendance as required by department
Advice!
We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!

P.S.
We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California Residents: Please click
here
for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

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