Senior Paid Media Buyer - Facebook/TikTok

Full Time
Remote, FL
Posted
Job description

The Opportunity
It's an exciting time to join Excelâ„¢—ranked 5X by Inc. 5000 as one of the fastest-growing companies in America! We're a digital marketing company focused on helping insurance brands acquire the right customers at scale. We believe connecting with the right customers should be simple. We accomplish this through deep product knowledge and our digital-first approach using artificial intelligence and machine learning to help automate and predict value-based matchmaking decisions between consumer and advertiser.
Vision, Mission, and Values
Vision: Connecting with the right customers should be simple.
Mission: Helping insurance brands acquire the right customers at scale.
Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First

What You'll Do
Here is a non-exhaustive list of job duties and responsibilities:

  • Plan and execute comprehensive digital marketing campaigns within Facebook/TikTok platforms.
  • Measure and Optimize performance of campaigns using front-end statistics to back campaigns into specific CPL and ROI targets.
  • Build and analyze campaign reports; identify trends and insights; and present and execute on recommendations.
  • Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably.
  • Stay up to date on industry trends regarding new platforms, tools, and competitor data.
  • Implement and finetune robust conversion tracking events.

Skills and Experience

  • 4 Years experience in running digital performance marketing campaigns with specific ROI goals in native advertising.
  • Deep knowledge of Facebook and/or TikTok.
  • If you're spending over $100,000/month on Facebook and/or TikTok platforms then you're in the right spot.
  • Ability to develop high conversion funnels: Ads, landing pages, lead forms.

Rocket Boosters

  • Knowledge of the Insurance vertical, the Insurance ecosystem, and relevant industry KPIs
  • Strong Excel proficiency (pivot tables, vlookups, data manipulation)
  • E-Commerce and lead generation experience is a plus but not required.
  • Ability to create video ads.

Personal Benefits

  • Competitive base salary
  • Annual company-wide performance bonus
  • Company membership Incentive Unit Plan
  • Company-sponsored health, dental, life, and vision insurance
  • Learning Allowance
  • Holidays and personal paid time-off
  • Stable Monday-Friday schedule
  • Work/life/family balance is a priority
  • The company is entirely remote/work from home
  • Company provided hardware/software
  • Unlimited growth and development opportunities

Next Steps
If you are interested in this opportunity, want to grow with a company that is invested in you and your development, apply today to be considered for this position. It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good fit on our team and help execute the vision.

Job Type: Full-time

Pay: $90,000.00 - $140,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Work Location: Remote

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