Purpose:

The World Dairy Expo Sponsorship Manager is responsible for sponsor relations, development, and fulfillment at World Dairy Expo, known globally as the world’s largest dairy-exclusive trade show. This position works with more than 250 corporate, hotel, farm and individual sponsors year-round. Additionally, the Sponsorship Manager works closely with the Commercial Exhibitor Committee and its chairperson to achieve objectives.

World Dairy Expo, having hosted its 55th event in October 2022, is an iconic annual event that draws 55,000 attendees from nearly 90 countries to Madison, Wisconsin for dairy cattle competition, a dairy-focused trade show, and educational programing designed for dairy producers. As a 501(c)3 non-profit, Expo is focused on being a year-round resource to an evolving global dairy industry – a mission the Sponsorship Manager plays a key role in executing.

Essential Responsibilities:

• Provide industry-leading customer service to current and potential event sponsors
• Identify and cultivate new sponsor relationships
• Oversee the sponsor contract process, including distribution, collection of sponsorships and renewals
• Brainstorm, develop and execute on all sponsorship deliverable plans
• Maintain sponsorship records in Sage accounting software
• Oversee sponsor signage inventory and placement before, during and after Expo
• Coordinate star sponsor banner distribution during Expo
• Measure and improve sponsor satisfaction through feedback and post-event surveys
• Create and manage budget compliance
• Provide post-event sponsor thank yous and record of sponsorship deliverable fulfillment at Expo
• Work closely with the Commercial Exhibitor Committee and other World Dairy Expo staff

Occasional Duties:

• Post-event evaluation to identify and recommend enhancements
• Other duties as assigned

Educational Requirements: Bachelor's Degree in dairy, agriculture, communications, marketing, or related field required. Minimum three years of relevant experience in business/corporate sponsorship management desired.

Physical Requirements: Ability to sit, use a keyboard, and view a computer monitor for extended periods, lift and carry up to 50 pounds, walk significant distances, climb stairs, and work extended hours to meet business needs.

Position Requirements:

• Excellent written and verbal communication and customer service skills
• Hard working with the ability to multitask and re-prioritize as needed
• Demonstrates initiative with good organization, planning, project management, and coordination skills
• Creative, out-of-the box thinking
• High degree of accuracy and attention to detail
• Willingness to troubleshoot issues and implement solutions as needed
• Capable of working independently and as part of a team depending on the task
• Proficiency in Microsoft Office, Adobe Creative Suites and various other digital platforms. Sage Accounting Software experience helpful but not required.
• Understanding of dairy and agriculture preferred

Reports To: General Manager

Position Status: Exempt full-time position with robust benefits package

Location: World Dairy Expo, Madison WI